Guilhem de WYKERSLOOTH de ROOYESTEYN

- Semantic analyzes (keyword studies)
- Technical audit and sanity checks
- Editorial management, briefs and content writing
- Operational management of popularity campaigns (Netlinking)
- Prospecting and sourcing of partners (Netlinking)
- SEO optimization, monitoring and reporting

(1 year contract)
- Develop partnerships with B2B companies, investors, opinion leaders and media (back links : HackerNoon, CoinTelegraph)
- CRM and database analytics
- Manage the brand image and the development of new commercial strategies
- Budget monitoring - $60 000 for ads (YouTube with a crypto influencer, X (Twitter), Telegram) - video content, tweets, banners...
- Manage, monitor and analyze executed commercial operations
- Supervise the sale of financial services/products for the Ethereum, Binance, Avalanche and Polygon ecosystems

(1 year contract)
- Establish positioning, identify target audiences, and develop marketing plans across different channels and segments
- Set a media implementation of RB’s activity in sports and gambling in American markets
- Contribute to the organization of promotional events, conferences, and seminars
- Reviewing current marketing campaigns for weaknesses and developing solutions within budget constraints
- Conducts market research, sales forecasting, and strategic planning to ensure the sale and profitability of products
- Forecast volumes of targeted traffic and lead generation
- Digital: Tracking software: Firebase & Fabric/Measuring tools: Google Analytics

(6 months internship)
- Management of the brand image of a portfolio of 8 luxury hotel brands
- Advertising and media: Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration; administer the briefs and make recommendations
- Brand programs: Strategy and management – Ensuring campaigns launch
- Media partnerships: Define audience goals – Define and manage media plans
- Benchmark: Competitive intelligence – analyzing marketing and competitor’s data

Work with support Agencies and partners: BETC; BETC Design; Dentsu Aegis; GQ; Wallpaper*; Ming Fai; Co-Bigelow; Design Patin-Couffin; Elle Deco (EDIDA - Elle Deco International Design Awards); Lagardère Active; Condé Nast; Havas

I worked for the next brands: AccorHotels; Sofitel Hotels and Resorts; MGallery Hotel Collection; Pullman Hotels and resorts; Swissôtel Hotels and Resorts

(7 months internship)
- Improve the operational and communication strategies to attract more foreign customers.
- Analyse marketing strategies per sales period (each semester)
- Make a monthly report about retail shop positioning using google analytics and similarweb
- Contribute to event planning and make recommendations for corporate events
- Set up email marketing campaigns to entice consumers to come and buy products

(3 months internship)
- Product redesign: Segmentation of offers, options and proposed timing for task execution.
- Digital web design: Company’s website update, to make it more attractive.
- Sales optimization: Prospecting for new potential customers
- Market research: Competitive intelligence, market volume.
- Press release: Writing articles for media focused on technology and innovation.

(3 months internship)
- Sales & Consulting (Products: Professional cameras)