Internet specialist with a 20+ years experience. Marketing & communication digital strategies with two main imperatives: optimize the brand presence over the digital touchpoints (media/social media) and return on objectives (investments or engagement).
Specialties: Digital consulting: media strategy, social media optimization, brand content, e-CRM & community management.
Digital marketing speaker, master degrees
De Décembre 2013 à Aujourd'hui
Part of the «Marketing and advertising in the digital age» module, this course dealt with the key issue of accountability in Marketing-Communication investments in the digital space. Easy access to vast amount of data and metrics on every single customer touchpoints does not make for a sound performance-driven strategy. Capability to measure does not mean it is always necessary to do so. Hence the need to master the metrics, the tools and the right indicators to implement efficient digital strategies.